Collect and understand customers
Understand recorded customer visits
Use NFC and QR interactions to understand repeat engagement without pretending it is total footfall.
9 min read · Written for business teamsAcerite can recognize that the same browser has used a business touchpoint again. It groups nearby interactions into a recorded visit and can optionally invite a returning customer to identify themselves.
The business can understand repeat engagement and build a voluntary customer relationship while respecting privacy and consent.
Businesses that want to understand repeat touchpoint use, not replace a door counter or point-of-sale customer database.
Know what the numbers mean
Why this matters: Correct definitions prevent management from treating a digital interaction as a full count of people who physically visited.
- Interaction: one recorded use of an Acerite NFC or QR touchpoint.
- Recorded visit: interactions from the same browser grouped within the configured time window.
- Unique visitor: one anonymous browser identity in the selected period.
- Returning visitor: an anonymous browser identity with at least two recorded visits.
- Physical footfall: not measured by this feature unless a separate footfall source is connected.
How anonymous recognition works
Acerite begins with an anonymous secure browser cookie. The system stores a protected version of that identity rather than showing a person’s browsing identifier to staff.
After the business-defined return threshold, Acerite may invite the customer to share a name, email, or phone number. The customer can continue anonymously or decline the request.
Useful business questions this data can answer
- Which locations receive the most recorded touchpoint engagement?
- How many anonymous visitors return and use a touchpoint again?
- Which touchpoint positions are used most often?
- How many customers voluntarily identify themselves after returning?