Collect Google reviews with NFC and QR

What the customer experiences

Why this matters: A short and trustworthy journey increases the chance that a willing customer completes the review.

1. 1

   The customer taps or scans

   The NFC card or QR code opens a secure Acerite tracking link.

2. 2

   Acerite records the visit

   The interaction is counted for that touchpoint and location without asking the customer to rate on an Acerite page.

3. 3

   Google opens directly

   The customer reaches the official Google review composer for that location.

4. 4

   The customer decides

   They may write any honest rating or leave without posting. Acerite does not control the rating.

Create and test a touchpoint

1. 1

   Select the location

   Confirm the saved Google review link belongs to that exact venue.

2. 2

   Name the physical position

   Use a clear name such as Reception stand, Table 12 card, or Delivery bag 04.

3. 3

   Create the tracked link

   Copy the link when Acerite shows it and program it into the NFC tag or QR code.

4. 4

   Test on another phone

   Tap as a customer would and confirm that the correct Google business and review form open.

5. 5

   Place it at the right moment

   Ask after the service is complete, when the experience is still fresh and the request feels natural.

Collect reviews fairly

• Give every customer the same Google review destination.
• Do not ask only visibly happy customers to review.
• Do not offer a reward only for a positive rating.
• Do not ask staff to write reviews as customers.
• Keep the request voluntary and avoid pressuring the customer.

Manage lost, moved, or retired cards

Every physical touchpoint has its own identity. If a card is lost, pause it. If it moves to a different location, create a new touchpoint for the new location instead of reusing the old one. Rotate a link if the full private token may have been exposed.