AI assistance and replies
Teach Acerite about your business
Approve the facts, services, customer expectations, tone, and escalation rules AI may use.
9 min read · Written for business teamsBusiness Understanding is Acerite’s reviewed knowledge profile for your company. It tells AI features what the business does, how it should sound, and which situations require a person.
Answers and review replies become more specific to the real business and less likely to sound generic, incorrect, or inconsistent with policy.
Owners, brand leaders, operations managers, and anyone responsible for reply quality.
Why business context matters
Why this matters: AI can write fluent words without knowing whether they are true for your business. Approved context gives it boundaries.
A review that mentions delivery, reservations, warranty, or refunds needs knowledge of what the business actually offers. Brand voice also changes the right reply: a family restaurant, luxury clinic, and industrial supplier should not sound the same.
Acerite can learn from approved public sources and your team’s notes, but an authorized person must review the result before it becomes active business context.
What the business should approve
- Business description, locations, services, products, and customer types.
- What customers can reasonably expect before, during, and after service.
- Preferred tone, vocabulary, greeting style, and reply length.
- Claims the business must never make without human confirmation.
- Sensitive topics that must be escalated instead of answered automatically.
Create the approved profile
- 1
Add the public website
Use the official business website controlled by the company.
- 2
Review imported facts
Correct outdated services, names, locations, and customer promises.
- 3
Define the brand voice
Describe how replies should feel and add examples of words to prefer or avoid.
- 4
Set escalation rules
Identify complaints that must stop automation and reach a responsible person.
- 5
Approve and maintain
Publish the reviewed profile and update it when the business changes.